2 Nov, 2018 — Advantages of Direct Mail Marketing in the Digital Age —
Technology has made many things obsolete. Yet, over the last few decades, marketers have been using direct mail very successfully. Statistics show that direct mail has not been replaced by email and digital ads. In some cases, direct mail marketing is even more effective. Here are some reasons why direct mail marketing is so effective:
Consumers are more receptive to direct mail
Customers are now overwhelmed by numerous marketing emails and messages. If you send an email, probably your customers will not take it very seriously. But direct mail has a chance to make a lasting impression on your customers, partly because people do not regularly receive direct mail.
Direct mail is tangible
In this age of digital devices, people have developed the habit of ignoring emails, online ads and text messages. But people do not ignore direct mail so quickly because direct mail has an emotional component because of its tangibility. People can easily recall direct mail. Direct mail makes your customers feel valued.
Direct mail is still appealing
People of all age groups still feel thrilled when they receive direct mail. According to a poll, about 41% of Americans still regularly check their mailbox. Older Americans wait for direct mail more eagerly. Roughly one-third of younger Americans enjoy checking the mailbox. Although Millennials were raised in the era of digital devices, most of them like receiving letters and personal cards.
Direct mail strategy
You will get the best out of the effort if you know how to combine direct mail marketing with a good mail house and by complimenting other advertising outlets with your direct mail. Use direct mail marketing to advertise your products and services, but use text marketing to connect to your audience. If you use bulk SMS to capture clients, you can invite the same clients in the future. 9 out of 10 text messages get read within a couple of minutes. So bulk SMS can help you reach your customers within a short time.
Yes, digital advertising, bulk SMS and social media can help you build brand awareness, but that does not mean that you should ignore direct mail marketing. Direct mail marketing, in fact, can strengthen your marketing campaign. In this age of email, bulk SMS and online ads, direct mail is more likely to be read. People do not take tangible mail as lightly as text messages, emails and Facebook ads.
Ironically, the impact of direct mail has been boosted by technology. People are now bombarded by text messages, emails and Facebook ads, so they have developed a sort of antipathy towards these marketing strategies. Now, the use of paper is less. That is why if they receive something tangible, they are very much likely to pay attention to it. If you use direct mail advertisement, you will have fewer competitors because most companies are using email marketing or other forms of digital marketing.
Mail houses can make the process easier
You will find direct mail marketing very easy if you use a professional mail house. You can enjoy discounted rates. A mail house can save your time and money. They can perform automated mailing, using sophisticated machines. Professional mail houses have experts who can do the job in the perfect way and achieve accurate results.
Direct mail has become sophisticated
Augmented reality, QR codes and SnapTags have made direct mail more sophisticated. Top companies use it as an effective marketing tool. This is a proven marketing strategy that yields amazing results. Direct mail marketing can even be more effective than outdoor advertising, print, TV and radio. Mobile marketing and email marketing can make direct mail marketing more effective.Read more...
9 Oct, 2018 — What To Ask When Looking For Managed IT Provider —
Many businesses are now hiring managed IT service providers to lighten the load of work. While managed IT service providers can help your business in a lot of ways, choosing the best provider is not easy. You should consider some factors before obtaining the services of an MSP. Here are some questions you should ask a potential managed IT service provider before hiring.
What is your experience and reputation?
It is essential to know whether a certain provider has enough experience and reputation within the industry. Ask your provider if he has positive reviews from his previous customers. Another important factor to consider is experience. An inexperienced managed IT services provider may end up wasting your time and money.
What particular services do you offer?
There are many types of managed IT services and you must make sure that you hire someone who can understand your particular needs. It is important to talk to your provider to know that you are going to hire the right person. A good MSP will not hesitate to reveal his strengths and weaknesses.
How many experts do you have?
It is not a good idea at all to partner with an unstable company. Make sure you work with a company that has sufficient number of engineers and other employees. Do not work with people who do just about everything but do not specialise in any particular field.
How long do you take to respond to a situation?
You will be able to avoid a lot of problems if you with a managed IT service provider who responds quickly. Reviews from previous clients will help you find it out. You will have a bad experience if you end up hiring someone who typically takes a long time to respond.
Do you have any question about the values and rules of my business?
This is an important question. You will find everything easy if your managed IT service provider has similar values. Your provider will be efficient and productive if he likes the rules and values of your business.
How rapidly do you adapt to the latest trends?
Good providers never stop learning. This industry is changing constantly and you should work with someone who is not scared of the latest changes in technology. Adapting to the ever-changing trends is important for a managed IT service provider.
Do you provide advanced cybersecurity?
Nobody likes the idea of compromising sensitive information. To ensure the protection of the people involved in your business, talk to your provider about virus and firewall solutions. If your managed IT service provider does not provide strong cybersecurity, you may be a victim of malware. Make sure your provider is always up to date.
How does your on-boarding process work?
You should ask a potential managed IT services provider about the on-boarding process before you make any deal. Ask your service provider and ask if he will be able to make the transition process smooth in case of any change in technology. Reputable managed IT service providers have dedicated coordinators to handle the process.
What do you think about client satisfaction?
A potential managed IT service provider will value your opinion. But before hiring one, you must make sure that he will be able to meet your needs. Look at a range of companies who offer managed IT services and choose the provider which you think will best service you, I would recommend you start looking here as I have had good experiences with their managed service. Where ever you look, be sure to ask the service provider about their ideal clients what the clients thinks about the service provided. Good service providers take client satisfaction very seriously.
How do you handle the situation if the engineer assigned to the task leaves the MSP?
A managed IT service provider should have a clear answer to this question. Your service provider must be able to provide service 24/7 even if a technician assigned to a particular task moves away. You will have a bad experience if there is a lack of monitoring or lapse of service.Read more...
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